Manchester's Sportswear Campaign
Victor Alyanyi x Gabe Sportswear: A Rising Star Fronts Manchester's Sportswear Campaign
In the heart of Manchester, high above the streets and city energy, a new face is turning heads, not just for his performances on the pitch, but for the statement he makes off it. Victor Alyanyi, the talented young academy footballer at Tranmere Rovers, is the face of a new era for Gabe Sportswear. The brand’s latest billboard campaign marks a powerful moment in both Alyanyi’s journey and Gabe’s rise in the athleticwear scene.
Gabe Sportswear: Designed for Performance, Built for Movement
Gabe Sportswear is reshaping what modern athleticwear looks and feels like. Known for premium quality, technical garments with modern silhouettes, Gabe focuses on delivering performance, style, and precision fit apparel for athletes of all sizes and body types, including those who need longer or more tailored options.
From training tees and active shorts to outerwear and gym essentials, Gabe’s range combines advanced fabrics, clean aesthetics, and a performance driven approach. Every piece is designed with comfort, confidence, and movement in mind, whether you're on the pitch, in the gym, or off-duty.
The Manchester Campaign: A Statement in the City
To mark its latest drop, Gabe Sportswear launched a striking billboard campaign across Manchester, with Victor Alyanyi leading the visuals.
These ads aren’t just about visibility, they're about amplifying emerging talent and showing what's possible when preparation meets opportunity. Manchester, a city rich in football culture and creativity, is the perfect setting for this energy.
Victor Alyanyi: One to Watch
Victor Alyanyi has already built a strong reputation for his technical skill, positional versatility, and professionalism. Born in Spain to Nigerian parents, now rising through the ranks at Tranmere Rovers, he’s earned praise for his maturity on and off the field.
Capable of playing as a fullback, winger, or midfielder, Victor brings pace, composure, and a fearless approach to the game, qualities that align naturally with Gabe Sportwear's brand ethos.
His aspirations don’t stop at club level. Alyanyi has voiced a strong desire to represent Nigeria at the international stage, and with each performance, he brings himself closer to that dream.
Follow Victor on Instagram: @victor.al2
More Than a Campaign
For Gabe Sportswear, this collaboration is about more than product or promotion. It’s about celebrating the next generation of athletes and the moments that define them. Alyanyi represents the mindset Gabe Sportswear was built for, driven, adaptable, and ready for what’s next.