Behind the Scenes with Gabe Sportswear
Behind the Scenes with Gabe Sportswear: A Day with Ambassador Cleiton Farli & Mihailove Productions
Last week, Gabe Sportswear hosted an exhilarating content creation day guided by our inspiring ambassador, Cleiton Farli of Fitness Family Academy. The session was expertly filmed by Mihailove Productions, capturing raw training energy and authentic lifestyle moments, all while unveiling our brand new Summer 2025 Collection, now officially live.
Cleiton Farli: Fitness Family Academy & Brand Ambassador
Cleiton is a respected fat-loss and muscle-building coach who brings science-backed training, energy, and community to everything he does. With an audience of 58K+ on Instagram, his presence helps inspire thousands every day.
Follow him on instagram: @cleitonfarli
Behind the Lens: Mihailove Productions
From London to Dubai, Mihailove Productions specialises in cinematic storytelling that connects brands with real life motion and meaning. Their direction brought Gabe’s new pieces to life through visuals that feel powerful, clean, and full of intent.
Learn more: mihailove.co.uk
Our Summer 2025 Collection Is Now Live
Featured in the shoot and available now at gabe.co.uk:
- Sunday Session Tee
- Crest ¼ Zip
- Seraphic Tech Shorts
Capturing the Moment
Here’s what made this shoot special:
- Strength in Motion: Cleiton tested each product under pressure.
- Sharp Details: Mihailove’s close ups highlighted the fabrics, stitching, and technical features of our range.
- Lifestyle Meets Performance: Whether training or cooling down, the looks stayed effortless and sharp.
What’s Next?
- Full Content Rollout: Expect reels, stills, and BTS dropping across our social platforms this month.
- Community Focus: Join the #WingsOfHeroes movement and show us how you wear it.
- Real Stories Ahead: With ambassadors like Cleiton, we're telling more than product stories, we’re showing what it means to train with purpose.
The Story Keeps Going.
Explore the full Summer 2025 Collection now at gabe.co.uk and follow our journey as we build a community that moves with intention.
Thank you to @cleitonfarli and Mihailove Productions for helping us bring this vision to life.
Gabe Sportswear - Wear It Like a Hero.